Client: Leading e-commerce brand

Led and managed an integrated marketing campaign for a new product launch across social media, email marketing, and content marketing to maximise reach and engagement. Key actions included:

• Content Creation: Developed targeted blogs, infographics, and videos to address customer pain points.

• Email Marketing: Built segmented workflows for personalised lead nurturing.

• Social Media: Launched paid and organic campaigns on LinkedIn, Facebook, and Instagram.

• Landing Page Optimization: Designed conversion-focused landing pages to drive inquiries.

Results:

• 50% increase in product inquiries

• 20% boost in sales

• 25% growth in website traffic

• 40% increase in social media engagement